Why is crowdfunding important?

There are several reasons why crowfunding is important for the development of a product, but the main one is money to support the idea. There are other reasons to consider crowdfunding, such as:

Brand awareness: A crowfunding campaign can help clients build customer communities, and a good level of market expectation.

Real time product feedback: Crowdfunding campaigns allow clients to use a real selling environment to find out which aspects of their narrative work the best.

Team discipline: A crowdfunding campaign generates external pressure on the client's team to deliver on every aspect of product development, like community building.

Love for the product is key: On Kickstarter or Indiegogo, when someone finds a product they love, made by someone they believe in, backing it is a way of engaging.